Sources

Where leads originate · owned generation vs. buy-side arbitrage

Two engines feed the same pipe: owned generation (our Meta campaigns, incl. weather-triggered storm signals) and buy-side affiliates we broker for a 35–50% spread. This is where we compare margin-per-lead and quality head to head to decide where the next dollar goes.

Source	Type	Leads	Spend	Revenue	Margin	Avg quality	Rejection
Adopt-a-Contractor	affiliate	24	$1,106	$2,965	$1,859	50	3.2%
Owned — Meta Bath (TX)	owned	25	$1,663	$2,845	$1,182	57.2	16.0%
Intent Labs	affiliate	23	$1,035	$2,240	$1,205	60.9	21.9%
Owned — Storm Signal (roofing)	owned	10	$951	$1,250	$299	54.3	0.0%
Owned — Meta Window (FL)	owned	8	$381	$840	$459	61.1	12.5%